Homework Clinic
Social Science Clinic => Business => Marketing => Topic started by: bio_gurl on Jun 28, 2018
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The descriptive analysis technique whose goal is to integrate and analyze data from various sources as opposed to
relying on only a single source is known as:
a. Data harmonization
b. Data mining
c. Data fusion
d. Neural networks
e. Visualization
Question 2
It is best to use comparative messages when consumers
a. have a low, rather than high, need for cognition.
b. can encode information into long-term memory.
c. can encode information into short-term memory.
d. are using central route processing.
e. are using peripheral route processing.
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Answer to Question 1
c
Answer to Question 2
D