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Social Science Clinic => Business => Marketing => Topic started by: Deast7027 on Jun 28, 2018

Title: Craig is a salesperson for an industrial equipment company. Craig calls on factories and spends most ...
Post by: Deast7027 on Jun 28, 2018
Craig is a salesperson for an industrial equipment company. Craig calls on factories and spends most of his time talking with equipment operators who work on the factory floor. While Craig is able to get the equipment operators interested in his products, he is often unable to make a sale. In this scenario, Craig needs to:
 A) identify the people with the authority to make the purchase decision.
  B) develop his confidence and believe that he offers the best solutions.
  C) establish a daily schedule for conducting prospecting activities.
  D) try different prospecting methods to find the one that suits his product.
  E) establish daily, weekly, and monthly quotas for acquiring new prospects.

Question 2

Responsibility for recruiting salespersons may lie with:
 A) the first-line supervisor.
  B) the Human Resources department.
  C) executives at the headquarters level.
  D) all of the answer choices.
  E) both the first-line supervisor and the Human Resources department.
Title: Craig is a salesperson for an industrial equipment company. Craig calls on factories and spends most ...
Post by: lou on Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

D