Homework Clinic
Social Science Clinic => Business => Marketing => Topic started by: Mr. Wonderful on Jun 29, 2018
-
The term ________ refers to the length and the width of the channel employed.
a. channel power
b. channel design
c. channel structure
d. channel management
Question 2
What effect predicts that familiar product claims seem more likely to be true?
a. The contrast effect
b. The procedural priming effect
c. The truth effect
d. The distraction effect
e. The thin slice effect
-
Answer to Question 1
b
Answer to Question 2
c