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Social Science Clinic => Business => Communications => Topic started by: sdfghj on Sep 22, 2021

Title: What are the purposes of a keynote speech? Why should a keynote speech strive to be multivocal?
Post by: sdfghj on Sep 22, 2021

Question 1

What are the four general categories your textbook outlines for ceremonial speeches? Identify a specific type of speech in each category, and provide an actual or hypothetical example of such a speech.

Question 2

What are the purposes of a keynote speech? Why should a keynote speech strive to be multivocal?

Title: What are the purposes of a keynote speech? Why should a keynote speech strive to be multivocal?
Post by: reelove4eva on Sep 22, 2021

Answer 1

- Speeches of greeting: possible speeches are introductions and speeches of welcome.
- Speeches of tribute: possible speeches are testimonials, eulogies, toasts, and roasts.
- Commemorative celebration speeches are delivered on the occasion of important events.
- Speeches marking awards: possible speeches are presentation speeches and acceptance speeches.
- The example in each category should identify an occasion (such as a funeral), an appropriate speech (such as a eulogy), and a short list of content items that might be appropriate.

Answer 2

- The keynote speech draws together and defines the diverse members of the audience, bringing them together as a community.
- The keynote speech helps to set the thematic elements of the meeting, such as topics and issues that will dominate the meeting.
- A keynote speech should be multivocal or capable of being heard in positive, but different ways by different listeners.
- Polysemic messages are multivocal because they have different dimensions that affect people in various ways.