TEST-BANK for
Marketing for Hospitality and Tourism
7th Edition
Author(s): Kotler, Bowen, Makens
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Sample Questions
  • A nongroup form of organizational business is the:
  • ________ and attractions are the two primary strategies used by tourist destinations to attract visitors.
  • Among the four contact methods: Mail, Telephone, Personal and Online, which one is the poorest in ...
  • PR stands for:
  • Frequent guest points that hotel guests build up for repeat stays are an example of:
  • At the Rittenhouse Hotel in Philadelphia, frequent guests are greeted nightly with ________ on their ...
  • The technique used to measure lifestyles is called:
  • When purchasing hospitality and travel products, customers often use ________ as an indication of quality.
  • Which of the following is NOT a part of the organizational buying process?
  • Which of the following is NOT a part of the SMERF market?
  • Service organizations need to hire for ________ and train for ________.
  • The hotel industry characteristically has a ________ barrier to exit.
  • It is possible that destinations experience a life cycle much like the product life cycle, with ...
  • One of the biggest nonmonetary costs for hospitality customers is ________.
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