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Harmony is synonymous with contrast. Indicate whether the statement is true or ... Started by azncindy619	3 Replies 541 Views	Aug 11, 2018 by princessflame2016
As a general rule, try not to set type wider than: a. 39 characters b. 29 characters c. 59 ... Started by Hungry!	1 Replies 280 Views	Aug 11, 2018 by bookworm410
As a general rule, try not to place important elements, such as your logo: a. In the lower right ... Started by amal	1 Replies 358 Views	Aug 11, 2018 by tuate
The perfect proportion is a: a. 2-to-3 proportion b. 2-to-5 proportion c. 1-to-3 proportion d. ... Started by Sufayan.ah	1 Replies 244 Views	Aug 11, 2018 by ong527
A well-designed ad does all of the following except: a. Attracts the target audience b. Holds ... Started by azncindy619	3 Replies 266 Views	Aug 11, 2018 by emsimon14
The process of ad design is much like copy writing because: a. Both require approval of the ... Started by awywial	1 Replies 276 Views	Aug 11, 2018 by Kingjoffery
You should never repeat the structure of a phrase or sentence. Indicate whether the statement is ... Started by chads108	1 Replies 255 Views	Aug 11, 2018 by Anton
Instead of bragging in one's body copy, a better approach is to: a. Employ a rational approach ... Started by karateprodigy	1 Replies 248 Views	Aug 11, 2018 by macagnavarro
To be effective, an ad must contain a slogan. Indicate whether the statement is true or ... Started by fasfsadfdsfa	3 Replies 469 Views	Aug 11, 2018 by hramirez205
Headlines serve all of the following functions except: a. Capture audience attention b. Select ... Started by genevieve1028	1 Replies 230 Views	Aug 11, 2018 by lauravaras
Leo Burnett believed it was important to attract as many people as possible to an ad, whether or not ... Started by HudsonKB16	1 Replies 196 Views	Aug 11, 2018 by tranoy
In contrast to an ad's headline, what is the function of the body copy? a. To complete the story. ... Started by madam-professor	1 Replies 294 Views	Aug 11, 2018 by wergv
A/an ________ compares two things on the basis of a similar feature. a. Metaphor b. Analogy c. ... Started by nenivikky	3 Replies 419 Views	Aug 11, 2018 by kingdude89
In the Millennial Women Have gd Scents case, which media did Burt's Bees choose to utilize? a. ... Started by penguins	1 Replies 245 Views	Aug 11, 2018 by Jsherida
FedEx used footage from the movie Castaway in a commercial without seeking permission from Twentieth ... Started by EY67	1 Replies 213 Views	Aug 11, 2018 by jaykayy05
Once you develop your big idea, you'll first need to come up with: a. Media selections b. A ... Started by lb_gilbert	1 Replies 188 Views	Aug 11, 2018 by Galvarado142
Steve Hayden, who worked on Apple's legendary 1984 commercial, believed all good ideas come from a ... Started by ashley	3 Replies 237 Views	Aug 11, 2018 by tmlewis4706
Negatives about your brand: a. Can serve as creative inspiration b. Should be recognized in the ... Started by bucstennis@aim.com	1 Replies 236 Views	Aug 11, 2018 by ms_sulzle
Swipe files are: a. Files of information that is stolen from the competition b. Files of words, ... Started by joesmith1212	1 Replies 204 Views	Aug 11, 2018 by sarahccccc
What is the sequence of arriving at the big idea, according to James Webb Young? a. There is no ... Started by madam-professor	1 Replies 188 Views	Aug 11, 2018 by Carliemb17
Who said, We're in the idea business, because ideas will be the currency of the 21st century. a. ... Started by olgavictoria	3 Replies 133 Views	Aug 11, 2018 by pratush dev
All advertising agencies follow the same format for a creative brief as described in the textbook. ... Started by pepyto	1 Replies 238 Views	Aug 11, 2018 by robbielu01
Quadrant 1 of the Foote, Cone & Belding strategy model is for products such as jewelry and ... Started by mwit1967	1 Replies 86 Views	Aug 11, 2018 by babybsemail
Account planner Jon Steel describes demographic information as the body and soul of the target ... Started by karateprodigy	1 Replies 100 Views	Aug 11, 2018 by welcom1000
Savvy advertisers should be able to describe how their brand: a. Beats the competition on price ... Started by bobbie	3 Replies 89 Views	Aug 11, 2018 by olivia_paige29