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Author Question: Consumers develop most of their attitudes about products through peripheral-route processing. ... (Read 29 times)

c0205847

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on: Jun 28, 2018
Consumers develop most of their attitudes about products through peripheral-route processing.
 
 Indicate whether the statement is true or false

Question 2

An arrangement whereby a manufacturer agrees to pay a certain amount of an intermediary's media cost for advertising the manufacturer's products is called:
 a. a retail advertising allowance.
 b. comparative advertising.
 c. cooperative advertising.
 d. collateral advertising.
 e. push money.


orangecrush

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F

Answer to Question 2

c


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