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Author Question: A commercial for a cleaning product showed a refrigerator with old food stains and a guest of the ... (Read 13 times)

Chloeellawright

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on: Jun 28, 2018
A commercial for a cleaning product showed a refrigerator with old food stains and a guest of the owner about to open the refrigerator. This commercial might elicit customers to buy the product that will help clean their refrigerator. The message is using ____ to influence customer attitudes.
 a. strategic positioning of the product
  b. correct product placement
  c. fear appeals
  d. cognitive planning
  e. urgent appeals

Question 2

Creating a win-win situation where channel members communicate openly to share information, as well as cost savings, is the hallmark of a(n):
 a. communicative supply chain.
 b. collaborative supply chain.
 c. integrated logistics network.
 d. category management network.
 e. systems dependent supply chain network.


leannegxo

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

b


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