This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Combining real-time sales data with real-time social media mentions in order to better understand ... (Read 35 times)

K@

  • Hero Member
  • *****
  • Posts: 608
on: Jun 28, 2018
Combining real-time sales data with real-time social media mentions in order to better understand consumer
  sentiment toward an advertising campaign is an example of which data analysis technique?
 a. Neural networks
  b. Affinity
  c. Data mining
  d. Data fusion
  e. Harmonization

Question 2

Melissa was emotionally involved in the television advertisement for Delta Airlines. It brought back all sorts of good images and feelings from her childhood experience with her family. Melissa is experiencing what is (are) best known as ____ to the ad.
 a. affective responses
  b. primary responses
  c. secondary responses
  d. peripheral processing
  e. cognitive responses


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Sammyo

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

A


K@

  • Member
  • Posts: 608
Reply 2 on: Jun 28, 2018
Excellent

amit

  • Member
  • Posts: 364
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

Adult head lice are gray, about ? inch long, and often have a tiny dot on their backs. A female can lay between 50 and 150 eggs within the several weeks that she is alive. They feed on human blood.

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Adolescents are preoccupied with finding their place in the social group as well as society. Adolescents are preoccupied with finding their place in the social group as well as society.
Who Goes to College? Comparing Social Class and Ability in Determining College Attendance Who Goes to College? Comparing Social Class and Ability in Determining College Attendance
If drug elimination mechanisms become saturated, a drug may exhibit zero-order elimination. If drug elimination mechanisms become saturated, a drug may exhibit zero-order elimination.
Example of simplified note for one-time client. Example of simplified note for one-time client.
Common Root Words and Combining Forms Cont. Common Root Words and Combining Forms Cont.
How to evaluate the second order determinant How to evaluate the second order determinant
Video: Simple and Double Sugar

For a complete list of videos, visit our video library