Author Question: A regional office supply store wants to understand and serve its customers better and compete with ... (Read 82 times)

sabina

  • Hero Member
  • *****
  • Posts: 563
A regional office supply store wants to understand and serve its customers better and compete with nationwide giants. It is looking for the most effective way to encourage repeat visits and build long-term loyalty in its customers, both individuals as well as businesses. What form of promotion would work best?
 a. a mail sampling
  b. a free premium
  c. a newspaper coupon
  d. a frequency program

Question 2

A limited-line wholesaler would be expected to carry a ____ product mix.
 A) wide and deep
  B) wide and shallow
  C) narrow and shallow
  D) wide
  E) narrow and deep



yuyiding

  • Sr. Member
  • ****
  • Posts: 357
Answer to Question 1

D

Answer to Question 2

E



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

Malaria mortality rates are falling. Increased malaria prevention and control measures have greatly improved these rates. Since 2000, malaria mortality rates have fallen globally by 60% among all age groups, and by 65% among children under age 5.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

For a complete list of videos, visit our video library