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Author Question: When is fear arousal likely to be an effective persuasive tactic? (Read 145 times)

james9437

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When is fear arousal likely to be an effective persuasive tactic?

when the negative consequences are perceived as unlikely and unavoidable
when people are familiar with both sides of the issue
when the receiver thinks the source's advice is reasonable
when the negative consequences are extremely unpleasant, probable, but avoidable


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Marked as best answer by james9437 on Oct 8, 2020

rachel

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Melissa M

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