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Author Question: The ________ of the merchandise mix refers to the number of different merchandise lines the retailer ... (Read 76 times)

joesmith1212

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on: Jun 29, 2018
The ________ of the merchandise mix refers to the number of different merchandise lines the retailer stocks in the store.
 a. variety
 b. assortment
 c. breadth
 d. depth
 e. product line mix

Question 2

If your conduct a test market in St. Louis for a new product and use the results to make a decision about whether or not you want to launch this product nationwide, what validity factor are you considering?
 a. External validity
 b. History
 c. Instrumentation
 d. Testing


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bhavsar

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


joesmith1212

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  • Posts: 549
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

softEldritch

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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