Question 1
The measure calculated as customer net profit divided by customer revenues is referred to as
◦ customer net profit.
◦ customer revenue margin.
◦ times revenue earned per customer.
◦ customer profit margin.
Question 2
The customer profit margin is determined by dividing customer
◦ profit margin by customer revenue.
◦ revenue by customer net profit.
◦ net profit by customer revenue.
◦ net profit by customer profit margin.