Question 1
What is Web-based customer service and why is it important?Question 2
Tech-savvy customers, especially young people or "Net-geners" hold certain expectations about what businesses should offer or provide. Describe three customer service expectations as discussed in the chapter.Answer 1
Internet-based customer service provides an excellent channel for both pre-sale and post-sale customer support. Customers assume that businesses have a Web site and that it provides useful information. "If you're not on the Web, you're not in business."Answer 2
Answers should include three of the following: