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Author Question: When extending a product to an overseas market, what type of governmental influences must be considered? (Read 536 times)

eboni

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on: May 9, 2022

Question 1

When considering a product-line extension, what is one of the risks that marketers need to consider carefully?
◦ Brand width
◦ Product category competition
◦ Family branding fit
◦ Depth of product mix
◦ Product cannibalization

Question 2

When extending a product to an overseas market, what type of governmental influences must be considered?
◦ Cultural preferences
◦ Size and packaging
◦ Language differences
◦ Tariffs and trade barriers
◦ Business customs
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Marked as best answer by eboni on May 9, 2022

KobyRhoads

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Reply #1 on: May 9, 2022
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Ismael Cano

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Reply #2 on: Nov 15, 2022
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