Homework Clinic
Social Science Clinic => Business => Management => Topic started by: theo on Jul 7, 2018
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What is the first step in the ADDIE training process?
A) assessing the program's successes
B) appraising the program's budget
C) analyzing the training need
D) acquiring training materials
Question 2
In a short essay, describe the four factors that contribute to the likelihood of success for a product or service in an international market.
What will be an ideal response?
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Answer to Question 1
Answer: C
Answer to Question 2
The products or services with the best international prospects tend to have the following four characteristics:
a. Sell well in the domestic market. Offerings received well at home are likely to succeed abroad, especially where similar needs and conditions exist.
b. Cater to universal needs. For example, buyers worldwide demand personal-care products, medical devices, and banking services. International sales may be promising if the product or service is unique or has important features that are appealing to foreign customers and are hard for foreign firms to duplicate.
c. Address a need not well served in particular foreign markets. Potential may exist in countries where the product or service does not currently exist, or where demand is just starting to emerge.
d. Address a new or emergent need abroad. Demand for some products and services can suddenly emerge after a disaster or emergent trend. For example, a major earthquake in Haiti created an urgent need for easy-to-build housing. An increase in AIDS cases in South Africa suggests a need for drugs and medical supplies. Growing affluence in emerging markets is spurring demand for restaurants and hospitality services.