TEST-BANK for
Entrepreneurship and Small Business Management
2nd Edition
Author(s): Mariotti, Glackin
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Sample Questions
  • TV advertising rates are comparatively ________ to other media. A) High B) Low C) Equal D) ...
  • According to the textbook, the key to effective merchandise and character licensing is ________. ...
  • Psychographic analysis and behavioral analyses are examples of methods of ________. A) Market ...
  • Examples of poor fit include ________.
  • Carla sells hot coffee, cider and tea from a sidewalk cart near Wall Street in New York City. Last ...
  • Customer service is everything you do to keep your customers happy, especially after they've bought something.
  • Exporting disadvantages may include ________. A) Sell excess production capacity B) Gain ...
  • Which of the following is not a question to ask yourself when considering your long-term vision?
  • According to your book, which of the following would LEAST likely minimize EEO complaints in ...
  • An incentive for early payment, a discount, can be added. A 2 percent discount for payment within 10 ...
  • Financing with earnings is an option under what circumstances? A) A company is profitable and has ...
  • Franchisees may pay a fee that is separate from the royalty fee, often called a ________, to ...
  • Which of the following is not part of a SWOT analysis?
  • Ethical ________ arises when ethical standards are believed to be subject to interpretation. A) ...
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