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Who said, We're in the idea business, because ideas will be the currency of the 21st century. a. ... Started by olgavictoria	3 Replies 134 Views	Aug 11, 2018 by pratush dev
What is the sequence of arriving at the big idea, according to James Webb Young? a. There is no ... Started by madam-professor	1 Replies 188 Views	Aug 11, 2018 by Carliemb17
Swipe files are: a. Files of information that is stolen from the competition b. Files of words, ... Started by joesmith1212	1 Replies 205 Views	Aug 11, 2018 by sarahccccc
Negatives about your brand: a. Can serve as creative inspiration b. Should be recognized in the ... Started by bucstennis@aim.com	1 Replies 237 Views	Aug 11, 2018 by ms_sulzle
Steve Hayden, who worked on Apple's legendary 1984 commercial, believed all good ideas come from a ... Started by ashley	3 Replies 238 Views	Aug 11, 2018 by tmlewis4706
Once you develop your big idea, you'll first need to come up with: a. Media selections b. A ... Started by lb_gilbert	1 Replies 190 Views	Aug 11, 2018 by Galvarado142
FedEx used footage from the movie Castaway in a commercial without seeking permission from Twentieth ... Started by EY67	1 Replies 213 Views	Aug 11, 2018 by jaykayy05
In the Millennial Women Have gd Scents case, which media did Burt's Bees choose to utilize? a. ... Started by penguins	1 Replies 246 Views	Aug 11, 2018 by Jsherida
A/an ________ compares two things on the basis of a similar feature. a. Metaphor b. Analogy c. ... Started by nenivikky	3 Replies 422 Views	Aug 11, 2018 by kingdude89
In contrast to an ad's headline, what is the function of the body copy? a. To complete the story. ... Started by madam-professor	1 Replies 297 Views	Aug 11, 2018 by wergv
Leo Burnett believed it was important to attract as many people as possible to an ad, whether or not ... Started by HudsonKB16	1 Replies 198 Views	Aug 11, 2018 by tranoy
Headlines serve all of the following functions except: a. Capture audience attention b. Select ... Started by genevieve1028	1 Replies 231 Views	Aug 11, 2018 by lauravaras
To be effective, an ad must contain a slogan. Indicate whether the statement is true or ... Started by fasfsadfdsfa	3 Replies 470 Views	Aug 11, 2018 by hramirez205
Instead of bragging in one's body copy, a better approach is to: a. Employ a rational approach ... Started by karateprodigy	1 Replies 249 Views	Aug 11, 2018 by macagnavarro
You should never repeat the structure of a phrase or sentence. Indicate whether the statement is ... Started by chads108	1 Replies 255 Views	Aug 11, 2018 by Anton
The process of ad design is much like copy writing because: a. Both require approval of the ... Started by awywial	1 Replies 278 Views	Aug 11, 2018 by Kingjoffery
A well-designed ad does all of the following except: a. Attracts the target audience b. Holds ... Started by azncindy619	3 Replies 269 Views	Aug 11, 2018 by emsimon14
The perfect proportion is a: a. 2-to-3 proportion b. 2-to-5 proportion c. 1-to-3 proportion d. ... Started by Sufayan.ah	1 Replies 246 Views	Aug 11, 2018 by ong527
As a general rule, try not to place important elements, such as your logo: a. In the lower right ... Started by amal	1 Replies 359 Views	Aug 11, 2018 by tuate
As a general rule, try not to set type wider than: a. 39 characters b. 29 characters c. 59 ... Started by Hungry!	1 Replies 281 Views	Aug 11, 2018 by bookworm410
Harmony is synonymous with contrast. Indicate whether the statement is true or ... Started by azncindy619	3 Replies 542 Views	Aug 11, 2018 by princessflame2016