John, the marketing manager overseeing the launch of his company's new product, is considered a strategic manager.
Indicate whether the statement is true or false
Question 2
Which of the following is not considered a benefit of planning?
A) Planning requires managers to assess the external environment to better respond to challenges.
B) An effective planning process provides an opportunity to separate the planners from the implementers.
C) The planning goals give organizational members a sense of direction and purpose.
D) Planning may help the firm reduce uncertainty by forcing managers to think long term.
Eero Saarinen, TWA Terminal, John F. Kennedy International Airport, interior, New York.
John Locke (1632–1704).
Marketing Management, 4th Edition
Product Rule
An organizational specialist is hired as a consultant to a company planning to open a coffee ...