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Author Question: A company who ignores differences among buyers and offers only one product line presented with the ... (Read 567 times)

kckanistras

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Question 1

________ utility is the benefit provided by making the company's products available where customers want to purchase them.
◦ Form
◦ Possession
◦ Value
◦ Place
◦ Time

Question 2

A company who ignores differences among buyers and offers only one product line presented with the same communication and distribution strategies most likely uses which of the following targeting strategies?
◦ Mass marketing
◦ Cause-related marketing
◦ Individualized marketing
◦ Micromarketing
◦ Differentiated marketing


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Marked as best answer by kckanistras on May 9, 2022

ahardin89

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