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Author Question: The chapter gives five central ideas for recovering potentially lost customers. The first is to ... (Read 243 times)

mpobi80

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Question 1

Why should companies seek to recover potentially lost customers? What do studies show about the cost advantage of such recovery efforts?

Question 2

The chapter gives five central ideas for recovering potentially lost customers. The first is to empathize with the dissatisfaction that caused them to quit doing business with you. (Feel their pain.) Name and briefly describe the other four ideas.


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Marked as best answer by mpobi80 on Mar 30, 2020

catron30

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