Homework Clinic

Social Science Clinic => Business => Topic started by: kckanistras on May 9, 2022

Title: A company who ignores differences among buyers and offers only one product line presented with the ...
Post by: kckanistras on May 9, 2022

Question 1

________ utility is the benefit provided by making the company's products available where customers want to purchase them.
◦ Form
◦ Possession
◦ Value
◦ Place
◦ Time

Question 2

A company who ignores differences among buyers and offers only one product line presented with the same communication and distribution strategies most likely uses which of the following targeting strategies?
◦ Mass marketing
◦ Cause-related marketing
◦ Individualized marketing
◦ Micromarketing
◦ Differentiated marketing

Title: A company who ignores differences among buyers and offers only one product line presented with the ...
Post by: ahardin89 on May 9, 2022

Answer 1

Place

Marketers try to make their products available when and where customers want to buy them, creating time utility and place utility. Coffee carts in office buildings and ATMs in shopping malls create place utility.

Answer 2

Mass marketing

Companies that practice undifferentiated marketing (also known as mass marketing) ignore differences among buyers, offer only one product or product line, and present that product line with the same communication, pricing, and distribution strategies to all potential buyers.

Title: Re: A company who ignores differences among buyers and offers only one product line presented with t
Post by: Ismael Cano on Oct 31, 2022

thanks