Operant conditioning involves changing behavior as a result of:
a. innate processes. c. reinforcements or punishments.
b. mental evaluation of a situation. d. pairing two stimuli to produce a response.
Question 2
Pelham, Mirenberg, and Jones (2002) used archival records to document that the name letter effect seems to influence:
A) people's use of their own names in business advertisements
B) the specific brand names (e.g., Coke vs. Pepsi) that people purchase
C) the names people give their children
D) the city or state in which people choose to live
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