Author Question: The "second life cycle" of a recovered customer has the following advantage(s): (Read 1329 times)

bb · **on:** Mar 30, 2020

Question 1

"The customer is always right":
◦ sets up companies to fail when the customer is actually wrong.
◦ may distort the importance of thinking about win-win relationships, not who is right and who is wrong.
◦ is an excellent motto for any organization.
◦ is the best attitude to get employees to give great service.

Question 2

The "second life cycle" of a recovered customer has the following advantage(s):
◦ the customer is already familiar with your products.
◦ the customer may feel flattered by your efforts to win him or her back.
◦ the company is likely to have data about the customer's likes and dislikes.
◦ All of the above.

kxciann · **Reply #1 on:** Mar 30, 2020

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