Author Question: Ed is a purchasing agent for Jennings Hardware store. Ed is in the market for a new copy machine and ... (Read 61 times)

jhjkgdfhk

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Ed is a purchasing agent for Jennings Hardware store. Ed is in the market for a new copy machine and is most concerned about getting a copier that will do all of the tasks Ed needs a copier to do. Ed has ________ needs.
 a. situational
 b. functional
 c. social
 d. psychological
 e. knowledge

Question 2

People magazine conducts an annual survey across 25 Asian countries and asks respondents to rate automobiles
  across 30 attributes. The questions ask the consumers to rate each brands from 1=low to 5=high on quality, value,
  image, price, etc. This is an example of
 a. self-report attitude measures.
  b. measuring attitude using physiological reaction.
  c. indirect technique to measure attitude
  d. direct observation of attitude-related behavior.
  e. performance of objective tasks to determine attitudes.



shewald78

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Answer to Question 1

b

Answer to Question 2

a



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