Author Question: The elaboration likelihood model of persuasion is considered a dual process model because it ... (Read 86 times)

jwb375 · **on:** Jun 22, 2018

The elaboration likelihood model of persuasion is considered a dual process model because it postulates that there are two

A) types of messages: long and short.
B) types of counterarguments: strong and weak.
C) routes to persuasion: central and peripheral
D) routes to persuasion: motivation and ability.

Question 2

According to information from your text, it would be easiest to turn the other cheek and not reciprocate aggression if you

a. took the insult personally.
b. know it was not intentional.
c. know the other person purposely hurt you.
d. find out mitigating circumstances after being insulted.