According to Fogg's Behavior Model, what is the first step in ...

[Lobcity]

According to Fogg's Behavior Model, what is the first step in influencing behavior?
 
  A) Identifying goals
  B) Using triggers or cues
  C) Assess the audience's ability to respond
  D) Identify a target audience
  E) Motivating your audience

Question 2

_____ are the cues or prompts that call your audience to action.
 
  A) Triggers
  B) Abilities
  C) Motivation
  D) Scarcity
  E) Authority

[akemokai]

Answer to Question 1

Answer: E
Explanation: E) The first step in influencing behavior is to motivate your audience. Experts agree that initiatives to encourage customer participation can be motivational.

Answer to Question 2

Answer: A
Explanation: A) Triggers are the cues or prompts that call your audience to action. Social media provides you with a unique opportunity to put triggers in the paths of motivated people.