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As a general rule, try not to set type wider than: a. 39 characters b. 29 characters c. 59 ... Started by Hungry!	1 Replies 284 Views	Aug 11, 2018 by bookworm410
As a general rule, try not to place important elements, such as your logo: a. In the lower right ... Started by amal	1 Replies 363 Views	Aug 11, 2018 by tuate
The perfect proportion is a: a. 2-to-3 proportion b. 2-to-5 proportion c. 1-to-3 proportion d. ... Started by Sufayan.ah	1 Replies 248 Views	Aug 11, 2018 by ong527
The process of ad design is much like copy writing because: a. Both require approval of the ... Started by awywial	1 Replies 279 Views	Aug 11, 2018 by Kingjoffery
You should never repeat the structure of a phrase or sentence. Indicate whether the statement is ... Started by chads108	1 Replies 256 Views	Aug 11, 2018 by Anton
Instead of bragging in one's body copy, a better approach is to: a. Employ a rational approach ... Started by karateprodigy	1 Replies 251 Views	Aug 11, 2018 by macagnavarro
Headlines serve all of the following functions except: a. Capture audience attention b. Select ... Started by genevieve1028	1 Replies 234 Views	Aug 11, 2018 by lauravaras
Leo Burnett believed it was important to attract as many people as possible to an ad, whether or not ... Started by HudsonKB16	1 Replies 199 Views	Aug 11, 2018 by tranoy
In contrast to an ad's headline, what is the function of the body copy? a. To complete the story. ... Started by madam-professor	1 Replies 299 Views	Aug 11, 2018 by wergv
In the Millennial Women Have gd Scents case, which media did Burt's Bees choose to utilize? a. ... Started by penguins	1 Replies 246 Views	Aug 11, 2018 by Jsherida
FedEx used footage from the movie Castaway in a commercial without seeking permission from Twentieth ... Started by EY67	1 Replies 214 Views	Aug 11, 2018 by jaykayy05
Once you develop your big idea, you'll first need to come up with: a. Media selections b. A ... Started by lb_gilbert	1 Replies 191 Views	Aug 11, 2018 by Galvarado142
Negatives about your brand: a. Can serve as creative inspiration b. Should be recognized in the ... Started by bucstennis@aim.com	1 Replies 242 Views	Aug 11, 2018 by ms_sulzle
Swipe files are: a. Files of information that is stolen from the competition b. Files of words, ... Started by joesmith1212	1 Replies 208 Views	Aug 11, 2018 by sarahccccc
What is the sequence of arriving at the big idea, according to James Webb Young? a. There is no ... Started by madam-professor	1 Replies 189 Views	Aug 11, 2018 by Carliemb17
All advertising agencies follow the same format for a creative brief as described in the textbook. ... Started by pepyto	1 Replies 240 Views	Aug 11, 2018 by robbielu01
Quadrant 1 of the Foote, Cone & Belding strategy model is for products such as jewelry and ... Started by mwit1967	1 Replies 87 Views	Aug 11, 2018 by babybsemail
Account planner Jon Steel describes demographic information as the body and soul of the target ... Started by karateprodigy	1 Replies 101 Views	Aug 11, 2018 by welcom1000
Creative briefs include information about: a. The target audience b. What you want the target ... Started by savannahhooper	1 Replies 118 Views	Aug 11, 2018 by aburgess
In addition to the written creative brief, some planners include clips of TV programs the consumers ... Started by james0929	1 Replies 97 Views	Aug 11, 2018 by SAUXC
Strategy is: a. The words and images used to sell a product b. The way you plan to sell the ... Started by khang	1 Replies 133 Views	Aug 11, 2018 by zacnyjessica
There are varying opinions on the size of the gay and lesbian market, but the number of ... Started by KimWrice	1 Replies 110 Views	Aug 11, 2018 by sylvia
Bob Garfield, advertising critic at Advertising Age, is displeased that advertisers have shifted ... Started by fasfsadfdsfa	1 Replies 210 Views	Aug 11, 2018 by iceage
To reach Hispanics, advertisers should run all ads in Spanish. Indicate whether the statement is ... Started by MirandaLo	1 Replies 78 Views	Aug 11, 2018 by ilianabrrr
Educational attainment and income levels for ________ are higher than the U.S. average. a. ... Started by jCorn1234	1 Replies 102 Views	Aug 11, 2018 by alexisweber49