Homework Clinic
Social Science Clinic => Business => Marketing => Topic started by: jilianpiloj on Jun 28, 2018
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____ is the way in which knowledge is organized.
a. Knowledge content
b. Knowledge structure
c. Elaboration
d. Categorization
e. Cognitive attention
Question 2
Buyers' perceptions of value represent a trade-off between the perceived benefits of the service to be purchased and the perceived sacrifice in terms of the costs to be paid.
Indicate whether the statement is true or false
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Answer to Question 1
B
Answer to Question 2
true