Homework Clinic
Social Science Clinic => Business => Management => Topic started by: londonang on Oct 23, 2019
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In a short essay, describe the importance of customers and social media to the manager's job.
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Organizations need customers. Without them, most organizations would cease to exist. Yet, focusing on the customer has long been thought to be the responsibility of marketing types. However, employee attitudes and behaviors play a big role in customer satisfaction. Managers are recognizing that delivering consistent high-quality customer service is essential for survival and success in today's competitive environment and that employees are an important part of that equation. Managers must create a customer-responsive organization where employees are friendly and courteous, accessible, knowledgeable, prompt in responding to customer needs, and willing to do what's necessary to please the customer.
The newest frontier in management is the use of social media to communicate and share ideas with customers as well as employees. The potential power of social media can help an organization. The potential peril is how it is used and it needs to be managed carefully.