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Author Question: The two primary audiences for a business plan are ________ and ________. A) a firm's employees; ... (Read 93 times)

krzymel

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on: Jul 6, 2018
The two primary audiences for a business plan are ________ and ________.
 
  A) a firm's employees; officials with the SEC
  B) a firm's customers; its competitors
  C) investors; other external stakeholders and public relations firms
  D) officials with the SEC; public relations firms
  E) a firm's employees and investors; other external stakeholders

Question 2

Which of the following statements is incorrect regarding the process of building a company's brand, particularly for young firms?
 
  A) A firm's name, logo, Web site design, and even its letterhead are part of its brand.
  B) One of the keys to effective branding is to create a strong personality for a firm.
  C) Some companies monitor the integrity of their brands through brand management.
  D) Startups must build a brand from scratch, which starts with selecting the company's name.
  E) Most experts recommend a heavy reliance on advertising in building a firm's brand.


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firehawk60

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Reply #1 on: Jul 6, 2018
Answer to Question 1

E

Answer to Question 2

E


krzymel

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Reply 2 on: Jul 6, 2018
Great answer, keep it coming :)

Dnite

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Reply 3 on: Yesterday
Excellent

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