Global ad agencies differ from other types of advertising agencies primarily because they ________.
A) concentrate on targeting local consumers and markets
B) have a deep knowledge of consumer characteristics in individual countries
C) have affiliates and offices in target markets
D) are not usually subject to advertising regulations imposed by national governments
Question 2
Which of the following is an advantage for firms that adapt a marketing program for an individual market?
A) Firms will rely less heavily on foreign market intermediaries for large sales.
B) Customers will have numerous products and services from which to choose.
C) Products and services will specifically meet the needs of customers in that market.
D) Governments will be more flexible towards firms that modify products and services.
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