Which of the following is TRUE?
a. The controls for a quota sample are usually chosen on the basis that (1) they are believed to be correlatedwith the characteristic to be studied, and (2) reasonably up-to-date information on their distribution within thepopulation is available.
b. To validate a quota sample, various characteristics of the sample are compared to known population values.If the differences in these characteristics are small in the comparison, this constitutes proof that the samplecorresponds to the population.
c. Quota sampling is the most common kind of probability sampling used in marketing research.
d. Quota sampling is the only nonprobability sampling method that provides some measure of the sampling errorassociated with the sample estimate.
e. Quota sampling is acceptable for causal research.
Question 2
Dual-career families have led an increasing number of husbands to
a. assume greater responsibility for household tasks and child rearing.
b. early retirement due to stress.
c. spend more time away from home trying to attain the ideal lifestyle.
d. avoid going back to school to change careers.
e. start taking a more active role in purchases for household improvement.
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