Author Question: Judgement samples are appropriate a. in the early stages of research when ideas or insights are ... (Read 183 times)

moongchi · **on:** Jun 28, 2018

Judgement samples are appropriate
a. in the early stages of research when ideas or insights are being sought.
b. when the researcher realizes the limitations of judgment samples.
c. when it is the only way to develop a sample of people who meet specific criteria that don't occur frequentlyand/or cannot easily be observed.
d. All of the above.
e. Judgement samples are never appropriate.

Question 2

Clustering techniques are based on the principle that
a. external factors can have a big impact on consumer behavior.
b. consumers in the same neighborhood tend to buy the same products and services.
c. ethnicity exerts a strong influence on the shopping behavior of consumers for products and services.
d. culture exerts a strong influence on the shopping behavior of consumers for products and services.
e. internal factors can have a big impact on consumer behavior.