Karl is searching digital cameras in Google to learn more about ...

[charchew]

Karl is searching digital cameras in Google to learn more about the brands available and prices for each. Karl is performing a(n) _____.
 a. predictive analysis
  b. keyword search
  c. environmental scan
  d. history sniff

Question 2

What type of measurement is the following?
 
  I would like to know your overall opinion of two brands of athletic shoes. They are Nike and New Balance. Overall, which of these two brands -- Nike or New Balance-- do you think is the better one? Or are both the same?
 
  ____ Nike is better
  ____ New Balance is better
  ____ They are about the same
 a. semantic differential
  b. Thurstone
  c. paired comparison
  d. constant-sum

[iceage]

Answer to Question 1

B

Answer to Question 2

C