____ is stronger than backward conditioning.
a. Operant conditioning
b. Forward conditioning
c. Midlevel conditioning
d. Learning
e. Neural discipline
Question 2
The rate of technological change in an industry influences the organizational buying process. Recent research suggests that the more rapid buyers perceive the pace of technological change to be:
a. the longer the duration of their overall search process.
b. the greater the involvement and influence of purchasing managers.
c. the more intense their search efforts.
d. all of the above.
e. (a) and (b) only.
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