Author Question: The market researcher for a candy bar manufacturer discovered that ten cents was the minimum price ... (Read 42 times)

olgavictoria · **on:** Jun 28, 2018

The market researcher for a candy bar manufacturer discovered that ten cents was the minimum price increase that consumers would notice. This is known as a just noticeable increase or a(n)
a. minimal perception.
b. cognitive barrier.
c. affective absolute.
d. differential threshold.
e. minimal cognition.

Question 2

Services are first produced, then sold, then consumed.

Indicate whether the statement is true or false