Homework Clinic
Social Science Clinic => Business => Marketing => Topic started by: mcmcdaniel on Jun 28, 2018
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The best customer model, called RFM,
a. helps marketers determine what kinds of new customers to acquire.
b. is a multiplicative model composed of recency, frequency, and monetary value.
c. helps marketers find ways to acquire more of their best customers.
d. All of these are correct.
Question 2
SIM cards are removable devices that identify the owner of a cell phone.
Indicate whether the statement is true or false
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Answer to Question 1
d
Answer to Question 2
T