Homework Clinic

Social Science Clinic => Business => Topic started by: erikka246 on May 9, 2022

Title: Which of the following identifies any attribute that helps determine the value a customer places on a product?
Post by: erikka246 on May 9, 2022

Question 1

Which of the following factors include events that are circumstantial, but can influence buying patterns?
◦ Self-image
◦ Situational
◦ Culture
◦ Reference
◦ Aspiration

Question 2

Which of the following identifies any attribute that helps determine the value a customer places on a product?
◦ Form
◦ Possession
◦ Utility
◦ Customer loyalty
◦ Lifetime value

Title: Which of the following identifies any attribute that helps determine the value a customer places on a product?
Post by: ludadtpb on May 9, 2022

Answer 1

Situational

Situational factors include events or circumstances in people's lives that are more circumstantial but that can influence buying patterns. Such factors can range from having a coupon to celebrating a holiday to being in a bad mood.

Answer 2

Utility

To encourage the exchange process, marketers enhance the appeal of their goods and services by adding utility, which is any attribute that increases the value that customers place on the product.

Title: Re: Which of the following identifies any attribute that helps determine the value a customer places
Post by: Dark Shootah on Nov 28, 2022

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