Author Question: A nationwide coffee retailer runs ads and posts signs in its coffee shops noting that cups are made ... (Read 65 times)

wrbasek0 · **on:** Jun 29, 2018

A nationwide coffee retailer runs ads and posts signs in its coffee shops noting that cups are made from recyclable materials and coffees are organically grown by free-market producers. What kind of marketing element does this involve?
a. green
b. reactive
c. viral
d. advocacy

Question 2

Select the true statement.
A) Legislation regulating marketing in many foreign countries is being eased.
B) A government's attitude toward cooperation with importers has little impact on marketing to that country.
C) Refusing to give payoffs and bribes in some foreign countries may put a marketer at a competitive disadvantage.
D) Bribes and payoffs are considered unethical in all countries and cultures.
E) Bribes and payoffs are supported by U.S. trade policies under certain conditions.