TEST-BANK for
Entrepreneurship and Small Business Management
2nd Edition
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Sample Questions
- You must consider the fit of the business you are buying to your personal habits and interests. ...
- TV advertising rates are comparatively ________ to other media. A) High B) Low C) Equal D) ...
- According to the textbook, the key to effective merchandise and character licensing is ________. ...
- Psychographic analysis and behavioral analyses are examples of methods of ________. A) Market ...
- Exporting disadvantages may include ________. A) Sell excess production capacity B) Gain ...
- Examples of poor fit include ________.
- Carla sells hot coffee, cider and tea from a sidewalk cart near Wall Street in New York City. Last ...
- ________ is the number of direct reports for a manager or a supervisor. A) Span of control B) ...
- An incentive for early payment, a discount, can be added. A 2 percent discount for payment within 10 ...
- Customer service is everything you do to keep your customers happy, especially after they've bought something.
- In many instances, products or ingredients in a franchise must be purchased from ________. A) The ...
- Define customer service and give some examples of how a business can offer good customer service. ...
- Which of the following is not a question to ask yourself when considering your long-term vision?
- No matter the size of a business, the leader sets the ________ for how the organization operates. If ...
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