TEST-BANK for
THINK Public Relations
2nd Edition
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Sample Questions
- Why is public relations referred to as the fifth P of marketing strategy? A) It provides ...
- Which is NOT a way public relations that supports marketing? A) develops new prospects B) hypes ...
- What are the principal activities in crisis management? A) protecting positions B) responding to ...
- Regarding global public relations, which of the following is not true? A) China has opened itself ...
- Which is the key major difference between public relations and advertising? A) Advertising ...
- Journalists write primarily for segmented, targeted audiences, and are less inclined to appeal to ...
- According to 2011 salary data, the median salary for recent public relations graduates is A) ...
- These days, smart planners realize that an organization's goals and objectives can be best ...
- Which is a factor in fueling the trend toward integrated communication approach in public relations? ...
- How does public relations contributes to the bottom line? A) identifies new opportunities. B) ...
- All legal, political, fundraising, public relations and lobbying consultants hired by foreign ...
- What is the nature of challenge of public relations? A) dynamic B) conflicting C) strategic D) ...
- Environmental activist John Muir used public relations tactics to help A) designate Yosemite ...
- In marketing, public relations is primarily designed as a relationship-building strategy, and is ...
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