TEST-BANK for
Marketing for Hospitality and Tourism
7th Edition
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Sample Questions
- When purchasing hospitality and travel products, customers often use ________ as an indication of quality.
- It is possible that destinations experience a life cycle much like the product life cycle, with ...
- Which statement about guest comment cards is false?
- A nongroup form of organizational business is the:
- ________ and attractions are the two primary strategies used by tourist destinations to attract visitors.
- Among the four contact methods: Mail, Telephone, Personal and Online, which one is the poorest in ...
- PR stands for:
- Frequent guest points that hotel guests build up for repeat stays are an example of:
- One of the biggest nonmonetary costs for hospitality customers is ________.
- At the Rittenhouse Hotel in Philadelphia, frequent guests are greeted nightly with ________ on their ...
- In a well-run hospitality organization, there are two customers, the paying customers and the ________.
- The technique used to measure lifestyles is called:
- One of the biggest nonmonetary costs for hospitality customers is ________.
- Which of the following is NOT a part of the organizational buying process?
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