15 Chapters
TEST-BANK for
Planning and Management of Meetings, Expositions, Events and Conventions: An Introduction to the Industry
4th Edition
Author(s): Fenich
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Sample Questions
  • The ________ is responsible for creating press releases that will be sent to professional publications.
  • The term "greenwashing" refers to any misrepresentation by a company that leads the consumer to ...
  • The Marketing Committee is responsible for contacting all the speakers and following up with those ...
  • Anyone who provides a product or service for the exhibitor or show management during the actual show ...
  • What is negotiated when planning a meeting?
  • Due to the similarities of purpose, culture, and business, influences have created the same models ...
  • The MEEC industry in Africa has seen significant growth over the past few decades, with the ...
  • Consolidation shows are open to both industry buyers and the general public.
  • The trade fair industry has roots since:
  • In other countries they may call exhibits:
  • What country in Latin America is "in the limelight" now because of huge international sports events?
  • ________ is translated in Germany as "Meeting" or "Convention."
  • Generally, how many site inspections should the meeting planner have?
  • Typically the CEO and the meeting planning staff are the only ones who have "signing authority."
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