Marketing

Kodak has easily made the transition from industry leadership in chemical-based photography to ...

Started by bb

"Convergence" is a term that describes a world in which the telecommunications, consumer ...

Started by imowrer

The digital revolution is causing dramatic, disruptive changes in industry structures.

Started by swpotter12

Because the Internet is global, no single country controls it.

Started by Arii_bell

According to a recent "digital opportunity index" published by the United Nations, Japan leads the ...

Started by jilianpiloj

Today, almost 3 billion peoplenearly half of the world's populationare using the Internet.

Started by armygirl

The digital revolution is a paradigm shift resulting from technological advances that allow for the ...

Started by ghost!

The market opportunity for the telecom sector in Africa is limited because the people are too poor, ...

Started by leo leo

Describe how Red Bull's creator trusted his entrepreneurial instincts instead of relying on ...

Started by a0266361136

Direct marketing and mass marketing are becoming a very popular method for communicating with ...

Started by Jkov05

Basic issues for companies that sell globally are the composition of the sales force in terms of ...

Started by imanialler

The Strategic/Consultative Selling Model has gained wide acceptance in the United States. Describe ...

Started by madam-professor

What are the issues and problems related to sales promotion in different parts of the world?

Started by nautica902

Coupons are a favorite promotion tool of consumer packaged goods companies such as Proctor & Gamble ...

Started by geodog55

Giving examples, show how sampling can be an effective sales promotion technique.

Started by torybrooks

A number of factors must be taken into account when determining the extent to which the promotions ...

Started by natalie2426

The authors of one study noted that Nestl and other large companies that once had a polycentric ...

Started by Hungry!

Discuss what makes the use of sales promotion so effective and popular. Describe different types of ...

Started by Melani1276

Dietrich Mateschitz, Red Bull's creator, stated "When we first started, we said that there is not an ...

Started by lak

The effective integration of products and brands with entertainment can be seen on the TV hit ...

Started by APUS57

Interactive television (ITV) allows viewers to see the ad in its entirety by pressing a remote ...

Started by littleanan

Industry observers expect the popularity of home shopping to increase during the next few years due to:

Started by tingc95

Chinese direct-response television has learned that there are many obstacles that still need to be ...

Started by nmorano1

Thomas Burke, an executive at Saatchi & Saatchi, is quoted as saying ________ are "the most powerful ...

Started by Sufayan.ah

In Hong Kong and Singapore, Western catalogers are finding it easy to market because of all of the ...

Started by Sportsfan2111