Marketing

Replies / Views	Last post
Unilever hired a promotional marketing firm to pass out Lever 2000 hand wipes in food courts and ... Started by ts19998	1 Replies 54 Views	Dec 2, 2019 by CharlieArnold
PepsiCo experienced great success in Latin America with its Numeromania contest, which lured ... Started by geoffrey	1 Replies 69 Views	Dec 2, 2019 by chinwesucks
Spoexa, a food-marketing company was hired by French Ministry of Agriculture to organize cocktail ... Started by cookcarl	1 Replies 58 Views	Dec 2, 2019 by Chocorrol77
Promotions designed to increase product availability in distribution channels are known as: Started by clippers!	1 Replies 57 Views	Dec 2, 2019 by epscape
Critical marketing tool for global companies such as Red Bull is: Started by londonang	1 Replies 150 Views	Dec 2, 2019 by CharlieArnold
The success of the Stratos project helps the Red Bull by: Started by silviawilliams41	1 Replies 42 Views	Dec 2, 2019 by vboyd24
Which promotional technique is best suited to a situation in which a company wants consumers to ... Started by ericka1	1 Replies 44 Views	Dec 2, 2019 by bitingbit
To fight counterfeiting, the "Disney Magical Journey" promotion was keyed to mail-in hologram ... Started by penza	1 Replies 57 Views	Dec 2, 2019 by hollysheppard095
In a contest of 45 different languages covering 60 countries, marketers for Axe Apollo invited ... Started by hbsimmons88	1 Replies 88 Views	Dec 2, 2019 by makaylafy
Which of the following is not an advantage of using sales promotions? Started by rosent76	1 Replies 56 Views	Dec 2, 2019 by Juro
A marketer of fine French cognac offers fancy cigar ashtrays as prizes to consumers who correctly ... Started by fox	1 Replies 61 Views	Dec 2, 2019 by nanny
Red Bull has been involved in Music Academy which is a series of concerts, workshops, art ... Started by danielfitts88	1 Replies 51 Views	Dec 2, 2019 by jharrington11
At one time Shanghai was known as the "Paris of the Orient." Started by ishan	1 Replies 32 Views	Dec 2, 2019 by dreamfighter72
Some advertisers acknowledge that, in Brazil, traditional outdoor advertising may not be the best ... Started by Yolanda	1 Replies 59 Views	Dec 2, 2019 by frejo
France is leading in the rankings showing expenditures for outdoor advertising as percentage of ... Started by Chelseaamend	1 Replies 24 Views	Dec 2, 2019 by Chou
Industry observers expect the popularity of home shopping to decrease during the next few years as ... Started by rayancarla1	1 Replies 43 Views	Dec 2, 2019 by Ahernandez18
In Hong Kong and Singapore, efficient postal services, highly educated populations, wide use of ... Started by Shelles	1 Replies 71 Views	Dec 2, 2019 by spencer.martell
Following the economic crisis in Asia, many companies in that region have turned to direct mail in ... Started by anshika	1 Replies 52 Views	Dec 2, 2019 by fur
On a per capita basis, German consumers are world-leader mail-order shoppers. Started by ETearle	1 Replies 48 Views	Dec 2, 2019 by mohan
Direct marketing does not work well as a global marketing tool because it is not well suited to the ... Started by acc299	1 Replies 117 Views	Dec 2, 2019 by spencer.martell
Worldwide, the popularity of direct marketing has been steadily decreasing in recent years. Started by plus1	1 Replies 72 Views	Dec 2, 2019 by stanleka1
Host-country nationals may possess work habits or selling styles that do not mesh with those of the ... Started by Mr3Hunna	1 Replies 83 Views	Dec 2, 2019 by eliasc0401
A company with a regiocentric orientation is likely to utilize third-country nationals for its sales ... Started by Chloeellawright	1 Replies 66 Views	Dec 2, 2019 by JaynaD87
In companies where a polycentric management orientation prevails, host-country nationals will be ... Started by B	1 Replies 79 Views	Dec 2, 2019 by ashely1112
Ethnocentric companies are likely to use an expatriate sales force in countries at all levels of ... Started by AEWBW	1 Replies 66 Views	Dec 2, 2019 by chinwesucks