Marketing

The advantage that sales promotions have over advertising is that they offer great rewards with ...

Started by cmoore54

The great thing about sales promotions is that it is inexpensive, simple, and, well-timed. a. True ...

Started by strangeaffliction

Materials that are used in the retail settings to attract shoppers' attention to a product convey ...

Started by jenna1

Billboards have evolved from outdoor signs and posters which represent one of the oldest forms of ...

Started by kamilo84

Which of the following are the three basic forms of sales promotion? a. At-home, in-store, and ...

Started by dejastew

Compared to advertising, sales promotion is: a. a long-term affair. b. encourages an immediate ...

Started by fagboi

The primary role for consumer sales promotion is to: a. encourage long-term purchasing of a brand. ...

Started by cool

Several factors have affected sales promotion in organizations, in recent years. Pressure from ...

Started by iveyjurea

Sales promotion techniques act as an incentive to purchase the brand featuring a promotion, even if ...

Started by tuffie

An objective of consumer-market sales promotion is to: a. stimulate the inelasticity of demand of a ...

Started by krzymel

A(n) entitles a buyer to a designated reduction in price for a product or service. a. coupon b. ...

Started by tiffannnnyyyyyy

Which of the following is true of a self-liquidating premium? a. It is a trade-market sales ...

Started by skymedlock

The biggest difference between contests and sweepstakes is that: a. contests can require an entry ...

Started by Zulu123

Which of the following is true of sampling? a. It is available to distributors alone. b. The ...

Started by Collmarie

Businesses like to promote their products with rebates because they: a. are purely based on luck. ...

Started by ahriuashd

The sales-promotion techniques used within the trade market are: a. couponing, cash allowances, ...

Started by jenna1

Mark works for a well-known company that manufactures mattresses. To move the company's product ...

Started by cherise1989

A kitchen appliance manufacturer devises a program to encourage members of the trade to purchase its ...

Started by armygirl

Which of the following is a form of allowance allowed to retailers and wholesalers? a. Free premiums ...

Started by iveyjurea

A discount retailer has been doing very well over the years, and can now expect to get cash payments ...

Started by karen

The CEO of a software manufacturing firm that supplies to large insurance firms wants to look at all ...

Started by mrsjacobs44

Which of the following is a difference between advertising specialties and business gifts? a. ...

Started by vHAUNG6011

For an item to be defined as an advertising specialty, it must: a. be a reward for meeting a goal or ...

Started by tsand2

Which of the following sales promotion tactics runs a risk of eroding a brand image or value? a. A ...

Started by lb_gilbert

Some airlines ran into big trouble when they tried to increase the mileage levels needed to earn ...

Started by 809779