Marketing

One disadvantage of direct marketing is that consumers may become uneasy about the ways in which ...

Started by SGallaher96

To get more personal data of consumers, companies can use advanced technology to merge offline data, ...

Started by sammy

All conventional media such as television, radio, newspapers, and magazines can be used to deliver ...

Started by kellyjaisingh

Direct mail is probably the direct marketer's most invasive tool, and as such must be used with ...

Started by scienceeasy

The development of a marketing database commonly leads to interdepartmental rivalries and can create ...

Started by vicky

There two types of personal selling are order taking and creative selling. a. True b. False ...

Started by ssal

Order taking involves accepting orders for merchandise or scheduling services. It also requires ...

Started by cookcarl

Customer relationship management, or CRM, involves cultivating long-term relationships with ...

Started by renzo156

The concept of marketing is interactive because the marketer attempts to develop an ongoing ...

Started by jace

Which of the following is the primary reason for direct marketing to grow in popularity? a. It uses ...

Started by anjilletteb

Which of the following is true of building customer relationship through direct marketing? a. ...

Started by CORALGRILL2014

Which of the following should be a key goal of direct marketing in for-profit businesses and ...

Started by Mr. Wonderful

Which of the following are the three main purposes of direct marketing programs? a. To close the ...

Started by vicotolentino

Which of the following is the main factor that has contributed to the popularity of direct marketing ...

Started by abarnes

The sudden, widespread availability of popularity of direct marketing today. a. technology b. ...

Started by ahriuashd

One characteristic of direct marketing that distinguishes it from other tactics is that it: a. ...

Started by rachel9

Before cultivating new business, marketers should begin with better relationships with current ...

Started by bobbysung

A real estate firm has a name-and-address file. It now chooses to incorporate into the file the ...

Started by TVarnum

Marketing databases can be expanded by adding in which a person resides. a. demographic b. ...

Started by karen

Xercise1, a nationwide fitness center chain, interviews its customers to determine their wants and ...

Started by mydiamond

An RFM analysis is used to: a. determine which products or services are most popular. b. identify ...

Started by tfester

Which of the following is one of the basic elements of any frequency-marketing program? a. An ...

Started by bucstennis@aim.com

Cross-selling involves marketing: a. additional products to current customers. b. the same product ...

Started by Redwolflake15

A suburban country club contacts each member who holds a golf membership to enquire if they would ...

Started by kellyjaisingh

Which of the following is the largest concern for consumers regarding direct marketing? a. ...

Started by crazycityslicker