Marketing

To promote its Centrino wireless chip, Intel launched a global ad campaign that features different ...

Started by HCHenry

Campbell's has been marketing soup in Japan for more than 40 years. Early on, Japanese consumers ...

Started by TVarnum

Before Ben & Jerry's launched their ice cream in the United Kingdom, the company conducted extensive ...

Started by vicotolentino

Prior to 2004, Nokia launched different cell phone products in different countries at different ...

Started by future617RT

Targeting the 300 million farmers in India who still use plows harnessed to oxen, John Deere ...

Started by Sportsfan2111

Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the United ...

Started by geoffrey

Generally speaking, which of the following product categories represents the best potential for ...

Started by nramada

Intel inside campaign promoting both the Intel Corporation and its Pentium-brand processors in ...

Started by tichca

Which of the following could hinder the success of products labeled "Made in Bangladesh" or "Made in ...

Started by vicky

The benefits of strong brands include all of the following except:

Started by Cooldude101

Packaging aesthetics are particularly important to the:

Started by futuristic

Which of the following is not one of the levels in the Asian version of Maslow's hierarchy?

Started by tsand2

Comparing the traditional formulation of Maslow's hierarchy with the results of current research on ...

Started by nmorano1

Alfred Zeien, former chairman of Gillette, once noted that his company's Parker Pen unit does not ...

Started by lindiwe

Maslow's hierarchy is applicable to global marketing because it can help explain how:

Started by magmichele12

Which of the following is not in the top five of the world's most valuable brands according to 2012 rankings?

Started by jwb375

British entrepreneur Richard Branson has built a global business empire by:

Started by ec501234

Around the world, various brands of personal computers are sold with Pentium processors. This fact ...

Started by naturalchemist

Example of a "brand symbol" includes all of the following except:

Started by Pea0909berry

Which of the following statements is not an example of local products or brands?

Started by mrsjacobs44

________ can also be thought of as an asset representing the value created by the relationship ...

Started by s.tung

________ represent(s) the cumulative added value of a company's investment in the marketing of a ...

Started by stock

As outlined by branding expert Kevin Keller, the benefits of strong brand equity include all of the ...

Started by rlane42

The American Automobile Labeling Act clarifies all of the following except:

Started by mrsjacobs44

Global marketers must understand the importance of visual aesthetics embodied in the color or shape ...

Started by biggirl4568