Marketing

The selling of T-shirts with a beer's name on it at sports events is an example of a. a commercial. ...

Started by haleyc112

The factors that influence exposure of marketing stimuli to a potential customer are a. a commercial ...

Started by armygirl

Exposure to commercials is greatest when they are placed a. right in the middle of a commercial ...

Started by j.rubin

The greatest exposure in stores is a. from eye level to the forehead. b. surprisingly, down at the ...

Started by sdfghj

Sarah would hog the remote control so that she could switch to other channels during the commercial ...

Started by michelleunicorn

Heather knew how to use a digital video recorder well. She recorded all of her favorite prime-time ...

Started by penza

When the movie, Barber Shop II, showed a Dunkin Donuts box and one of the main characters eating the ...

Started by ahriuashd

Attention is best thought of as the process by which an individual a. categorizes emotional stimuli ...

Started by MirandaLo

Attention is selective, ____, and is limited. a. can be duplicated b. is hard to recall c. is ...

Started by Kthamas

Research shows that people ____ things they have seen many times before. a. pay less attention to ...

Started by LaDunn

The fact that we can parcel our attention and flexibly move from one task to another means that we ...

Started by charchew

Sally was leading a project to put billboards by the side of the highway that would advertise the ...

Started by karateprodigy

During data analysis, the process of assigning numbers to each answer on a data collection form so ...

Started by WWatsford

Major ways of capturing consumers' attention might include making the marketing stimulus all of the ...

Started by big1devin

In the hot desert arboretum, signs picturing an ice-cold can of Coca-Cola were posted up in various ...

Started by NguyenJ

A series of ads for Taster's Choice coffee showed the developing romantic relationship between two ...

Started by TFauchery

Rhetorical questions capture consumers' attention by a. challenging the consumer. b. annoying the ...

Started by justinmsk

People tend to ____ things that are inherently pleasant. a. forget b. process intensively c. have ...

Started by dejastew

A commercial depicting the Canadian Rockies in the backdrop behind a 4-wheel-drive vehicle can be ...

Started by penguins

Three things can make a stimulus surprising: novelty, unexpectedness, and a. attentiveness. b. ...

Started by abern

Yoplait's yogurt container is opposite in shape to other yogurt containers (narrower at the top than ...

Started by Engineer

Imagine that you are attending an important occasion for your company. You have just received a new ...

Started by a0266361136

Although a novel stimulus attracts attention, it a. is not always better liked. b. is not as easily ...

Started by saraeharris

Puzzles attract attention because they a. look nice and make us feel good. b. are easily ...

Started by CQXA

A basic principle of visual processing is that the more intense the stimulus, the a. more likely it ...

Started by Tirant22